Pauliina Ulkuniemi

 Pauliina Ulkuniemi is Assistant Professor of Marketing at the University of Oulu, Finland, where she also received her PhD in 2003. Her publications and research interests lie in the value creation in business relationships in different industry contexts, especially in business services and in project business. She is also interested on purchasing and supplier relationships, especially in terms of business services. She has published e.g. in the Journal of Purchasing and Supply Management, International Journal of Service Industry Management and Industrial Marketing Management. She is as a guest editor with Saara Pekkarinen for Special Issue on Modularity in business services, Journal of Business & Industrial Management 2010 (http://info.emeraldinsight.com/products/journals/call_for_papers.htm?id=1968).