Mari Suoranta

Mari Suoranta is Assistant Professor of growth venturing in the School of Business and Economics at University of Jyväskylä, Finland. She holds a Ph.D. in Marketing. Originally, Dr. Suoranta’s research focused on innovation adoption and diffusion in the context of mobile and electronic services, as well as econsumer behavior. Her current research interests include business creation and venture growth, especially the role and patterns of marketing in technologybased firms, as well as entrepreneurial marketing. In 2008 she worked 5 months as a visiting postdoctoral scholar at the Center for Entrepreneurship & Technology at University of California Berkeley (USA).